One of my clients is moving towards Agile Development and I've been having some interesting discussions about what does Lean UX brings and means for the business.
For a long time we've been talking about visual design, user experience, information architecture, coding, user research and all the other disciplines that help us and our users to find and consume great content. However, we haven’t been talking much about the content itself.
Gamification seems to have reached the peak of inflated expectations. The incorporation of gaming concepts into products that seemingly have nothing to do with gaming is a result of the gamification hype.
Earlier this year Amazon introduced Amazon's Cloud Player, allowing customers to play songs from a number of online devices and upload all the songs they own to Amazon's data storage facilities. This move repositioned Amazon from being an online retailer to become an entertainment destination.